Cole Bennett is the most famous American music director, videographer and business executive. He is the owner of the famous multimedia firm Lyrical Lemonade. This company was initially formed as a blog when Cole Bennett was a high school student. He became popular by directing famous music videos like “Catch me outside”. He has 4.7+ million followers on YouTube Channel.
He was born in Illinois. May 14, 1996, is his birthday. He has two sisters. He studied in Illinois High School. He joined De Paul college for higher studies. He discontinued his studies to concentrate on videography. He was interested in rap music since childhood.
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He is 5ft 10inch tall. Bennett is a Taurus. He is dating famous photographer Lana.
He was interested in video making since his teenage days. His mother gifted him a video camera.He was inspired by famous director Austin Vesley. Austin is famous for his works with Chance – The Rapper. He was also interested in Chief Keef’s style. During his school days, he visited Chicago to communicate with rappers.
Bennett is the founder of Lyrical Lemonade which was an internet blog initially. It was formed when he was a student. His mother suggested the name Lyrical Lemonade. It was launched as a YouTube channel in 2013. ‘GooodLifeFilms’ was its initial name.It specializes in music videos, interviews, live events and mixtapes. A snippet video “Call of Wild” was one of the first uploads. Now the channel has4.7 mn subscribers.Bennett’s first blockbuster video is “Hit Wit It” which has 18 million views. It was released in 2016. It was his first collaboration with Dex. “Xans” is their other famous project. In 2017, Bennett made a short film on a small budget – Lone Springs. Cole has also successfully collaborated with artists like Lil Skies, YBN Nahmir and Lil Xan. His videos “Betrayed” with Lil Xan and “D Rose” with Lil Pump has more than 100 million views. Kevin Gates and Juice WRLD are also famous recording artists who have worked with Bennett. Cole has done interviews with YBN Cordae, Tekashi and Comethazine.
In 2018, his video “Lucid Dreams” with Juice WRLD peaked at a second position on the Hot 100. This video has more than 480 mn views. In 2020, Bennett directed a music video “Godzilla” for Eminem. It features a cameo from Juice WRLD.
Lyrical Lemonade promotes upcoming rappers. Lil Pump became popular by Bennett’s videos. Other examples are Jack Harlow, Smokepurpp and Lil Tecca.
His estimated net worth is $2 million. His revenue is from live shows and YouTube. He also earns from the merchandise.
His other ventures are lemonade beverages under his brand name Lyrical Lemonade. Cole is ventured into their own merchandise. In one of his interviews, he said that his competition is with the famous lemonade company Minute Maid.
In 2020, his collaboration with brand “Jordan” produced Aerospace shoe, sweatshirt and t-shirt. His collection with FTP includes lemonade cans. He is the host of the music festival ‘summer smash’. This is conducted every year. It is presentedby SPKRBX, a Chicago based company.