More than 90% of internet users — a staggering 4.55 billion people — also use social media.
With so many people scrolling through Facebook and Instagram, it should be a breeze to build a huge following, right? Not exactly. Your audience is definitely out there, but reaching them can be a real challenge.
If you’ve been wondering how to increase your social media presence, we’re here to help. Here are three tips for how to build a social media presence in 2022.
Marketing rule #1: If you try to reach everybody, you’ll reach nobody.
Forget the advice to build your presence on every social media platform under the sun. Pick one or two platforms to start — Facebook, Instagram, Pinterest, Twitter, YouTube, and TikTok are the biggies, but you won’t have time to focus on them all.
Instead, do research to learn where your target audience spends time online. Gen X tends to spend more time on Facebook and Pinterest, while you’ll find younger Gen Zers hanging out on TikTok and Twitter. Once you grow your audience on one or two main platforms, you can expand your efforts to other channels.
Pro tip: If you’re just launching your social media accounts and want to give them a quick boost, you could buy Instagram followers for a reasonable cost. As more people see that you have hundreds or thousands of likes and followers, they’ll be more likely to follow you too.
No one likes a hard sell, so that’s the surest way to turn people off to your brand.
While it’s okay to feature products on your social media channels, think less about selling and more about connecting. Focus on providing high-quality content that hits their pain points and makes them feel connected to your brand on a personal level.
Ask users a question and invite them to leave a comment. When they do, respond promptly to all comments (good and bad). The same goes for anyone who shares your content or tags your business in a post.
Closely tied to point #2 is our last tip: Be human.
The last thing you want to do is come across as some cold, faceless corporation that’s only out there to make a buck. In a world of fake news, data breaches, and growing security concerns, customers want to know and trust the brands they do business with.
In fact, 86% of consumers say that transparency is more important now than ever before.
So give your customers what they want. Don’t be afraid to crack a joke. Post a photo of your beloved pet or the latest company outing. Talk to your audience like you would your real-life friends and you’re sure to win loyal followers for life.
Building a social media presence is no easy task. It takes a lot of time and effort to find the right platforms and engage your audience on a “human” level.
Bookmark this list of tips and refer back to it as you build your social media strategy for next year’s marketing efforts.
Now that you know how to improve your personal social media presence, what’s next? Stay right here and keep browsing our site for more stellar business advice.