Building your business account on Instagram doesn’t have to be a time-consuming struggle. You’ve already encouraged friends and family to like your account and your regular customers, now how do you expand that reach? Word of mouth is your best friend when it comes to gaining new likes and posting fresh content that encourages your current fans to comment and share will expand your reach dramatically. You can also buy Instagram likesto increase your overall engagement ratio.

What kinds of posts are most likely to be shared?

  1. Instagram images have been found to be more likely to get clicks and shares, which can bring more likes to your post. People are drawn to visuals, but that doesn’t mean every post has to have an image. Try using a photo every three to four posts, as long as the pictures are relevant to your niche.
  2. Other posts that are more likely to be shared are those that are unique, thought-provoking, or fun. Keeping things positive can make people want to keep coming back, so avoid any overly negative or extremely controversial posts. A little controversy is great, however, because it will encourage people to read and comment.
  3. Remember, the more your current fans interact with your posts, the more likely their friends are to see and like your account. Encourage comments and feedback, and respond to questions and comments so that people know their words aren’t just going into a black hole of nothingness. Mix up the types of posts you put up to keep things fresh and interesting and don’t be afraid to ask for feedback on what your fans would like more of.

What are some ideas for regular posts?

Ask your fans questions, such as input on what they’d like to see for an upcoming event or sale, and you’ll find they are more than willing to speak up. Then, their friends will see that they’ve commented and might decide to add their own two cents. Once a conversation gets started it’s easy for it to pick up speed, so if no one has answered your question after a couple of hours, it might be helpful to ask a couple of friends to honestly answer the question.

Give your fans a reason to check out your account on a regular basis. You could have a special deal that they can only learn about from your brand, or play a game with them for small prizes or incentives. Use your account to make announcements about upcoming sales and events, while encouraging your fans to share with their friends. Then, after an event, you can share pictures with fun stories from the event.

Don’t make it harder than it really is

Although this all sounds like a lot of time-consuming work, it doesn’t have to be. You don’t have to come up with ideas each day but can keep a running list of things to post and share, and spread them out, a couple of times a day. Post fun and interesting things your fans will want to respond to and you may even find that they provide the inspiration for future updates.

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